Jackpotjoy.com, the UK's leading on-line gaming website, has renewed its rights to be the official British Darts Organisation shirt-patch sponsors for the 2007 Winmau World Masters and the 2008 Lakeside World Professional Darts Championships for a third year.

The World Pro boasts the largest TV audience for darts in the world, and will be screened by BBC TV for the 31st year in succession. In addition, SBS-6 will be showing the World Pro live in Holland, and Eurosport will be adding comprehensive global coverage.

Jackpotjoy.com shirt patches will be worn at the live BBC televised finals of the Winmau World Masters on November 17th and 18th 2007, and throughout the World Professional Darts Championships at ‘the home of World Darts’ Lakeside Country Club from January 5th to 13th 2008.

Michael Braga, Jackpotjoy Marketing Director, said: “We feel our brand is the perfect fit for darts, and with over 1.5 million unique users, Jackpotjoy.com shares all the fun, competitiveness and social interaction that goes with the sport of darts, both from the players and the supporters."

Olly Croft, Managing Director of BDO Enterprises Ltd, commented: “We are proud to have the largest TV audience for darts anywhere in the world. This offers invaluable identity to our sponsors, and we are truly delighted that Jackpotjoy.com will be on our players’ shirts once again. They are a supportive and co-operative sponsor who understand our sport and its audience, and we look forward to working with them again”.